Founder's Story: The Vision Behind Koréil
Hello, and thank you for being here. I'd love to share with you a very personal story about how Koréil to life.
The idea behind this business was first born in 1998, I just didn't quite yet know it. As a young girl, I watched my mother start and run three jewelry stores. As an entrepreneur, she was responsible for everything from sourcing all of the jewelry to decorating the stores, as well as customer service and all the less exciting in-betweens from paperwork to accounting.
Witnessing my mother design the most beautiful jewelry, I was completely mesmerised by every single piece and felt truly inspired by her vision, creativity and persistence. Ever since then, when I spent most of my time after school and during weekends at my mom's boutiques, it was decided that one day I would gather my own courage to run my own jewelry business. And here I am!
My mother showed me that us women truly can do anything we put our minds to, and the strength she modeled for me is something I still rely on when faced with tough decisions for Koréil.
Thanks to spending so much time around jewelry and in mom's store, I really learned the ins and outs of the industry. This has helped me tremendously in running Koréil, as it taught me the importance of designing high-quality, affordable products meant to last through everyday use, without compromising on looks.
Something that deeply struck me was how transformative jewelry can be for the women wearing it. I've always loved seeing people finding jewelry that make them feel inspired, confident and beautiful. This has been so ingrained within me, that it's been a calling to give that feeling to as many I can through Koréil.
The main goal at Koréil is for us to offer you qualitative jewelry that is timeless, priced fairly and be a natural part of your staple wear.
You can rest assured that Koréil jewelry will fit with your outfit of the day, thanks to their timeless design; that you can can end up on the beach or take a shower, thanks to their waterproof abilities; that you can wear them every single day, thanks to their tough tarnish-free built!
Most importantly, we want you to feel beautiful, empowered, confident and feminine - because you deserve it. Every single woman does.
I, and the team at Koréil, sincerely hope that our designs will make you fall in love with gold jewelry. Over and over again.
Founder, CEO & Creative Director
PS. Don't forget to follow our journey through email & on social media, down below 👇🤍